For the past three weeks, we have been working with Washington Post reporter Tara Bahrampour on a story about the decline of Thoroughbred breeding industry in Virginia. Obviously, we were trying to send a message to the Virginia General Assembly about what’s wrong and how to fix it… The story spent some time on the front page of WashingtonPost.com -- right up until President Obama released his Supreme Court nominee...
The story got legs during Quality Road’s Kentucky Derby preparations when the VTA’s public relations outreach campaign contacted the Post via Vicki Bendure of Bendure Public Relations in Middleburg. Obviously, the QR story didn’t end up the way we would have liked, but we appreciate the Post pointing out our plight with this article.
Obviously, the story isn't perfect in terms of delivering our message and our version of the solutions to the industry's problems, but it's very useful. To read the article, click here.
The article has already stimulated some conversation in the highest office of government (see below)
No comments:
Post a Comment